Mr. Mithun Raj C serves as an Assistant Professor in the Department of Commerce & International Business, Central University of Kerala, Kasaragod, Kerala. He is an academic and researcher with interests in Commerce, Management, Digital Marketing, Consumer Behaviour, and FinTech. Prior to joining the Central University of Kerala, he served as an Assistant Professor in the Postgraduate Department of Commerce at a college affiliated with Kannur University, Kerala. He also gained administrative experience in the Department of Industrial Training, Government of Kerala.
Mr. Mithun Raj C holds a Master of Commerce (M.Com.) degree with a specialisation in Finance from Kannur University, Kerala, and a Master of Business Administration (MBA) degree with a specialisation in Banking and Finance from Bharathiar University, Tamil Nadu. He has submitted his Ph.D. thesis to Pondicherry University in the area of Digital Marketing, titled “Influence of Gamification on Customer Engagement and Behavioural Outcomes in E-Tail Settings.” He has qualified the University Grants Commission National Eligibility Test (UGC-NET) in Commerce and the UGC-NET in Management with Junior Research Fellowship (JRF) under the NFPwD Scheme. He has also qualified the Kerala State Eligibility Test (SET) in Commerce and holds a Diploma in Computer Application under the Continuing Education Programme, Kerala.
He has published research papers in peer-reviewed journals, including an ABDC Category C-listed journal, and has contributed to international conference proceedings. He has presented research papers at several national and international academic conferences organised by reputed institutions, including the Indian Institutes of Management (IIMs) at Ranchi and Sambalpur, among others.
He has also delivered invited lectures on various topics at various higher education institutions. His academic pursuits reflect a commitment to integrating research, teaching, and emerging developments in business and management education.