Brief Profile
Dr. SRAVANA. K
MCom, MA (Bharathnatyam), MBA, MPhil, PhD
Dr. Sravana. K is currently working as Associate Professor in the Department of Commerce & International Business at Central University of Kerala. She has more than 11 years of teaching experience as Assistant Professor in various Government Colleges in Kerala, Zamorians Guruvayoorappan College, Calicut and W M O Arts & Science College, Muttil, Wayanad until joining CUK in 2022.With a good academic performance, she received PhD in Commerce from University of Calicut. She has published many research papers in reputed journals and presented papers in national and international conferences and seminars. Dr. Sravana. K is taking up her arms as resource Person in the area of Research Methodology, Finance and Tourism. She has completed an International Internship at University of Roehampton, London funded by Govt. of Kerala. She has authored 2 books in the area of Service Marketing and Corporate Governance.
Recent and Major Publications
- Praveen.M.V, K Sravana, Binoy TA, and Divakaran M,"Moderation of perceived safety in public bus transport on the link between bus route-time design and commuters' intentions",Atna-journal of tourism studies,vol.20,no.1,95-116
- T.G.Saji, V.P.Joshith, T.A.Binoy, K. Sravana,"Analysing Nexus between Crude oil, Gold, Dollar and Equity markets with Structural Break: ARDL Evidence from India",IJEEP,Issue 14(3), pp 572-581
- Shamshana. V.C and Sravana,"Examining the function of travel leadership and determining the key drivers of tourists’ intention to forward infectious messages",International Journal of Novel Research and Development,Vol.8, Issue 6
- Praveen.M.V and Sravana,"Kerala Urban Road Transport Corporation (KURTC): A Vantage point in urban mobility experience?",Journal of Research in Business and Management,Vol. 10(8)
- Praveen MV and Sravana,"Service Quality of India Post Payment Bank(IPPB) : The Target Clienteles’ Perception",Anvesak-Sardar Patel Institute of Economic and Social Research,Vol 51, No.02(VII)
- Vineethan.T and Sravana,"Spectacular resemblance in GST revenue collection of Kerala and Karnataka : An analysis of growth inclination and performance",NIU International Journal of Human Rights,Vol 2
- Praveen.M.V. and Sravana,"Financial Service Quality: A Comparative Study of State Owned and Privately Owned NBFCs in Kerala",International Journal of Human Rights,Vol 2
- Vineethan.T and Sravana,"Effect of Goods and Service Tax on aggregate Commercial Tax revenue of Kerala State",Juni Khyat,Vol -10, Issue 7, No.14
- Praveen.M.V. and Sravana,"Extensive service quality of Domestic Power Supply in Kerala : A study in the vantage of Total household electrification in Kerala",Juni Khyat,Vol 10, No 14
- Sravana,"A study on the Government intervention on Private Money Lenders in Kerala",Research Scholar – Peer Refereed Quarterly Inter Disciplinary Research Journal,Vol.7, No.2, pp 156-161
- Sravana,"They play an incredible role in improving the public transport system in Kerala: A study based on the satisfaction level of KSRTC passengers",International Journal of Advanced Research and Development (IJRD),Vol.1, Issue 5
- Sravana,"Investment Behaviour of Women Investors",POSEIDON – Journal of Commerce, Management and Social Science,Vol.4, No.2, pp 175-182
- Sravana,"Rural Development through agricultural tourism: A study based on Kerala",South Asian Journal of Marketing & Management Research (SAJMMR),Vol.5, Issue 10, pp 1-9
- Sravana,"Farm Tourism set to take off in a big way: A Study based on analysis of Visitors’ satisfaction in Kerala",South Asian Journal of Tourism and Heritage (SAJTH),Vol . 5, No.1,pp 143-152
- Sravana,"Cultural Tourism in Kerala: A study with special reference to Malabar",Southern Economist,Vol. 50, No. 11, P 11
- Sravana,"Prospects to Cultural tourism - A study on the business opportunities of selected performing art forms in Kerala",Man-Age, Management Journal of Department of Commerce and Management Studies of University of Calicu,Vol. 7, Issue No. 1-2, p 70
- Sravana,"Challenges of cultural Tourism in Kerala: A Study with special reference to Malabar",Man-Age, Management Journal of Department of Commerce and Management Studies of University of Calicu,Vol. 6, Issue No. 1-2, P 26
Research Projects Undertaken
Economic impacts of theyyam festivals on local communities in Kerala: The case of Kannur and Kasaragod districts
ICSSR
ICSSR Major Research Project(2024-2025)
Private Money lending markets and Borrowers' suicides : A study based on the present socio-economic milieu in Kerala
UGC
UGC- Minor Research Project
Awards & Honours
- Honour - Rashtriya Gourav Award 2018 by India International Friendship Society, New Delhi.
- Honour - Vocational Excellence Award of Rotary International in 2008
- Honour - Rank Award from Malayala Manorama & Air India, for academic and non-academic achievements in 2008
- Awards - Miss Kerala Runner up 2003
- Awards - Kalathilakam- Zonal Competition in University of Calicut (2001, 2003, 2004, 2005, 2006, 2007)
- Awards - International Internship February 2016, Roehampton University, London.
- Awards - 1. Best Paper Award - “Prospects of Religious Tourism in Kerala”, International Conference on ‘Religious Tourism: Challenges and Opportunities in Present Materialistic Era’, organized by Department of Commerce, Swami Shukdevanand (PG) College, Shahjahanpur, India in academic collaboration with Novel Academy, Pokhara Nepal on June 22-23, 2024.
- Awards - Best paper award-"Tourism, Renewable energy, Economic Growth and Ecological Footprint Nexus in India" SIES college of management studies, Nerul, Navi Mumbai
Miscellaneous
| Membership/Fellowship of other institutions/professionals societies : |
Life Member, Indian Accounting Association
Life Member, All India Bharathnatyam Artistes of India
Life Member, Indian Commerce Association
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| Student related co-curricular, extension and field based activities and counseling. |
Facilitator, Young Innovators Programme (YIP), K-DISC, Govt of Kerala.
Entrepreneurial Development Club Convener
Convener, Women Development cell
Scholarship Committee Member
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| Contribution to corporate sector-management of the department and institution through participation in academic and administration,committees and responsibilities.
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Research Committee Member
Subject Expert in the Inspection Committee of University of Calicut for granting provisional affiliation to the M.Com/B.Com/B.B.A. courses.
Subject Expert in the Interview board for Lecturer in Commerce.
Faculty for the M.Com/B.Com Online Lecture Series of EMMRC, School of Distance Education, University of Calicut.
Additional Chief Examiner, University Examinations.
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| Other activities/Responsibilities : |
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| Any other relevant information, if not given above : |
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