Brief Profile
Dr. SRAVANA. K
MCom, MBA, MPhil, MA (Bharatanatyam), PhD | JRF-UGC (Commerce) & NET-UGC (Dance)
Dr. Sravana K. is Professor in the Department of Commerce & International Business, Central University of Kerala, Kasaragod, and serves as the University's Cultural Coordinator. She joined CUK in 2022 as Associate Professor, after more than 11 years as Assistant Professor in Government Colleges of Kerala, Zamorin's Guruvayurappan College, Kozhikode, and W.M.O. Arts & Science College, Muttil, Wayanad. She received her PhD in Commerce from the University of Calicut.
Her research spans tourism, consumer behaviour, corporate governance and sustainable finance.She is Principal Investigator of the ICSSR Major Research Project on the economic impacts of Theyyam festivals in Kannur and Kasaragod districts, and has completed a UGC Minor Research Project. Her papers have won Best Paper Awards, including one at IIM Kozhikode (2025). She guides doctoral research, with 4 scholars awarded PhD under her supervision, and serves as an external thesis adjudicator for several universities. She is a resource person in Research Methodology, Finance, Tourism and Dance Research, has authored two books in Service Marketing and Corporate Governance, and completed an international internship at the University of Roehampton, London, funded by the Government of Kerala.
Education
| Degree | College Name | Year Of Passing |
|---|
| Ph.D. | University of Calicut | 2015 |
Experience
| Employer Name | Designation | Start From | End To |
|---|
| W.M.O.Arts and Science College Muttil, Wayanad | Assistant Professor | 2011 | 2012 |
| Zamorins' Guruvayurappan College Calicut | Assistant Professor | 2012 | 2012 |
| Govt Colleges | Assistant Professor | 2012 | 2022 |
Recent and Major Publications
- 1. Aleena Joy, Vijila Yesudhas, Sravana Konnath and Satyanarayana Parayitam (2026). "Transformational Leadership, Innovative Work Behavior And Employees’ Intention To Stay In Start Ups: Job Crafting, Job Embeddedness And Psychological Capital As Moderators". Accountancy Business and the Public Interest, Vol. 42 Issue 5
- 1. M. V. Praveen and K. Sravana (2026). "Comparative Evaluation Of General And Specific Dimensions Of Service Quality In Public Bus Transport: Evidence From Kerala". International Journal on Customer Relations, Vol.14 (1)
- 2. Dr. K. Sravana, Dr.Deepa. K.V, Dr.Binoy. T. A, Dr.Praveen. M. V (2025). "Harnessing Theyyam for Cultural Tourism Development: Insights from Kerala". Osmania Journal of International Business Studies (OJIBS), Vol. XX, No. 2
- Sravana.K (2025). "Keralathinte Sourorjja kuthip: Innathe avasthayum bhaviyilekkulla vazhiyum". Vijnanakairali, Volume 57, Issue 11
- 2. M.S.Akshaya and K.Sravana (2025). "Tourism, Renewable Energy, Economic Growth, and Ecological Footprint Nexus in India". Empirical Economic Letters, 24 Special Issue 1
- 4. Dinesh.P.K, Sravana.K, Praveen m V (2025). "Empowering Communities for Sustainable Development: The Role of Local Self Government System in the Ecotourism Development". Orissa Journal of Commerce, Vol. 46, Issue 2
- Aleena Joy, Vijila Yesudhas and Sravana Konnath (2025). "Demographic and contextual profiling of employees in Kerala-based startups: A descriptive analysis". International Journal of Research in Human Resource Management, Vol.7 (2)
- Praveen.M.V, K Sravana, Binoy TA, and Divakaran M (2025). "Moderation of perceived safety in public bus transport on the link between bus route-time design and commuters' intentions". Atna-journal of tourism studies, vol.20,no.1,95-116
- T.G.Saji, V.P.Joshith, T.A.Binoy, K. Sravana (2024). "Analysing Nexus between Crude oil, Gold, Dollar and Equity markets with Structural Break: ARDL Evidence from India". IJEEP, Issue 14(3), pp 572-581
- Shamshana. V.C and Sravana (2023). "Examining the function of travel leadership and determining the key drivers of tourists’ intention to forward infectious messages". International Journal of Novel Research and Development, Vol.8, Issue 6
- Praveen.M.V and Sravana (2022). "Kerala Urban Road Transport Corporation (KURTC): A Vantage point in urban mobility experience?". Journal of Research in Business and Management, Vol. 10(8)
- Praveen MV and Sravana (2021). "Service Quality of India Post Payment Bank(IPPB) : The Target Clienteles’ Perception". Anvesak-Sardar Patel Institute of Economic and Social Research, Vol 51, No.02(VII)
- Vineethan.T and Sravana (2021). "Spectacular resemblance in GST revenue collection of Kerala and Karnataka : An analysis of growth inclination and performance". NIU International Journal of Human Rights, Vol 2
- Praveen.M.V. and Sravana (2021). "Financial Service Quality: A Comparative Study of State Owned and Privately Owned NBFCs in Kerala". International Journal of Human Rights, Vol 2
- Vineethan.T and Sravana (2020). "Effect of Goods and Service Tax on aggregate Commercial Tax revenue of Kerala State". Juni Khyat, Vol -10, Issue 7, No.14
- Praveen.M.V. and Sravana (2020). "Extensive service quality of Domestic Power Supply in Kerala : A study in the vantage of Total household electrification in Kerala". Juni Khyat, Vol 10, No 14
- Sravana (2017). "A study on the Government intervention on Private Money Lenders in Kerala". Research Scholar – Peer Refereed Quarterly Inter Disciplinary Research Journal, Vol.7, No.2, pp 156-161
- Sravana (2016). "They play an incredible role in improving the public transport system in Kerala: A study based on the satisfaction level of KSRTC passengers". International Journal of Advanced Research and Development (IJRD), Vol.1, Issue 5
- Sravana (2015). "Investment Behaviour of Women Investors". POSEIDON – Journal of Commerce, Management and Social Science, Vol.4, No.2, pp 175-182
- Sravana (2015). "Rural Development through agricultural tourism: A study based on Kerala". South Asian Journal of Marketing & Management Research (SAJMMR), Vol.5, Issue 10, pp 1-9
- Sravana (2012). "Farm Tourism set to take off in a big way: A Study based on analysis of Visitors’ satisfaction in Kerala". South Asian Journal of Tourism and Heritage (SAJTH), Vol . 5, No.1,pp 143-152
- Sravana (2011). "Cultural Tourism in Kerala: A study with special reference to Malabar". Southern Economist, Vol. 50, No. 11, P 11
- Sravana (2011). "Prospects to Cultural tourism - A study on the business opportunities of selected performing art forms in Kerala". Man-Age, Management Journal of Department of Commerce and Management Studies of University of Calicu, Vol. 7, Issue No. 1-2, p 70
- Sravana (2010). "Challenges of cultural Tourism in Kerala: A Study with special reference to Malabar". Man-Age, Management Journal of Department of Commerce and Management Studies of University of Calicu, Vol. 6, Issue No. 1-2, P 26
Research Projects Undertaken
| Project Title | Project Type | Commencement Year | Completion Year | Funding Agency |
|---|
| Economic impacts of theyyam festivals on local communities in Kerala: The case of Kannur and Kasaragod districts | ICSSR Major Research Project(2024-2025) | 2025 | 2027 | ICSSR |
| Private Money lending markets and Borrowers' suicides : A study based on the present socio-economic milieu in Kerala | UGC- Minor Research Project | 2015 | 2017 | UGC |
Awards & Honours
- Honour - Rashtriya Gourav Award 2018 by India International Friendship Society, New Delhi.
- Honour - Vocational Excellence Award of Rotary International in 2008
- Honour - Rank Award from Malayala Manorama & Air India, for academic and non-academic achievements in 2008
- Awards - Miss Kerala Runner up 2003
- Awards - Kalathilakam- Zonal Competition in University of Calicut (2001, 2003, 2004, 2005, 2006, 2007)
- Awards - International Internship February 2016, Roehampton University, London.
- Awards - 1. Best Paper Award - “Prospects of Religious Tourism in Kerala”, International Conference on ‘Religious Tourism: Challenges and Opportunities in Present Materialistic Era’, organized by Department of Commerce, Swami Shukdevanand (PG) College, Shahjahanpur, India in academic collaboration with Novel Academy, Pokhara Nepal on June 22-23, 2024.
- Awards - Best paper award-"Tourism, Renewable energy, Economic Growth and Ecological Footprint Nexus in India" SIES college of management studies, Nerul, Navi Mumbai
- Awards - • Best Paper Award – First Runner Up, 6th edition of the International Conclave on Lessons from Invisible India: Viksit Bharat – India @ 2047 organised by IIM Kozhikode, November 12-14, 2025.
Miscellaneous
| Membership/Fellowship of other institutions/professionals societies : |
Life Member, Indian Accounting Association
Life Member, All India Bharathnatyam Artistes of India
Life Member, Indian Commerce Association
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| Student related co-curricular, extension and field based activities and counseling. |
Facilitator, Young Innovators Programme (YIP), K-DISC, Govt of Kerala.
Entrepreneurial Development Club Convener
Convener, Women Development cell
Scholarship Committee Member
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| Contribution to corporate sector-management of the department and institution through participation in academic and administration,committees and responsibilities.
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Research Committee Member
Subject Expert in the Inspection Committee of University of Calicut for granting provisional affiliation to the M.Com/B.Com/B.B.A. courses.
Subject Expert in the Interview board for Lecturer in Commerce.
Faculty for the M.Com/B.Com Online Lecture Series of EMMRC, School of Distance Education, University of Calicut.
Additional Chief Examiner, University Examinations.
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| Other activities/Responsibilities : |
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| Any other relevant information, if not given above : |
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