Dr Johnpaul M is presently an assistant professor in the Department of Management Studies, Central University of Kerala.  Dr. John obtained his bachelor’ degree in economics from prestigious Loyola College, Chennai, and his master’s in business administration and MA Economics from Osmania University, Hyderabad. He completed his Ph.D. and cleared AP SET and UGC NET in Management. Prior to joining CUK, John worked as an assistant professor in the Department of Management Studies, Mahatma Gandhi University, Nalgonda, from 2009 to June 2022. He also held other administrative positions: hostel warden, Coordinator for Academic Audit Cell, NSS programme officer and several other academic and administrative positions at MGU. To his credit, he has put up with over 14 years of teaching experience. He  published significant research articles in National and International Journals indexed in UGC care and SCOPUS. He attended and presented several papers in national and international conferences. His area of teaching includes Marketing, Marketing Research, Strategic Management, International Business Strategy and Managerial Economics.