Dr. Johnpaul M is presently Assistant Professor in the Department of Management Studies, Central University of Kerala.  Dr. John obtained his Bachelors’ Degree in Economics from prestigious Loyola College, Chennai and his Master’s in Business Administration and MA Economics from Osmania University, Hyderabad. He completed his Ph.D. and cleared AP SET and UGC NET in Management. He worked as Assistant Professor in the Department of Management Studies, Mahatma Gandhi University, Nalgonda from 2009 to June-2022. He also served as Hostel Warden, Coordinator for Academic Audit Cell, NSS Programme Officer and several other academic and administrative positions at MGU. For his credit, He has put up over all 13 years of Teaching experience. He has published 15 research articles in National and International Journals. He has presented Seventeen papers in national and international Conferences. He has participated in several Faculty Development Programmes. He authored one edited book titled “Responsible Marketing for Sustainable Business”. His area of teaching includes Marketing, Marketing Research, Strategic Management, International Business Strategy and Managerial Economics.